FNBC wins national industry award

FNBC Bank was one of four banks honored by the American Bankers Association on Monday, Sept. 25 with an award recognizing the nation’s best bank marketing videos. The second annual ABA Bank Marketing Video Awards, presented on Monday evening at the ABA Bank Marketing Conference in New Orleans, featured nearly 300 entries from banks of all sizes nationwide.

FNBC’s video— “FNBC + Boyd Jackson = Better Together”—received the award for the Best in Asset Category: Under $500 Million. The video was recognized for its focus on the value of a long term relationship with a local community bank. In the video, Boyd Jackson, a bank customer since 1941, talks about living right across the street from FNBC and borrowing $150 to buy a team of mules to farm with. Also featured in the video is FNBC Chairman Martin Carpenter.

“We are really proud we had the opportunity to share Mr. Jackson’s story with our communities,” said Molly Carpenter, FNBC Vice President of Marketing & Public Relations. “He has been a tremendous friend of FNBC’s for more than seven decades, and his story is a true testament to the role community banks play in the lives of their neighbors.”

A panel of bank marketing experts evaluated the production value, creativity and messaging of all entries. The top six videos for each asset category were then posted on ABABankMarketing.com for public voting in July, where more than 6,000 voters determined the winners.  To view the award-winning and runner-up videos, click here.

The ABA Bank Marketing Conference is an annual gathering of retail bankers, marketers and executives from across the nation to discuss trends and focus on their role in transforming the delivery of banking services to meet the needs and expectations of their customers.